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title: Consumer Insights by IDX
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[![IDX-white](https://info.idx.inc/hubfs/IDX-white.svg "IDX-white")](https://idx.inc)

# Consumer Insights

## Not just words. A prove, verified system.

Understand your shopper at every key touchpoint of the journey. IDX is backed by major international certifications and industry professional memberships. Independently audited, so you don't have to take our quality on faith.

[Request a free AEO Audit](https://info.idx.inc/consumer-insights#form)

### ISO 27001

**Information Security**

Your data and our systems are secure.

### ISO 27701

**Privacy Management**

We protect respondents’ privacy rights.

### ISO 42001

**AI Governance**

AI use is ethical, transparent, auditable.

### ISO 20252

**Market Research Quality**

Highest global research standard.

Backed by major international certifications and industry professional memberships

![iso certified](https://info.idx.inc/hs-fs/hubfs/iso%20certified.png?width=872&height=714&name=iso%20certified.png)

![IA-CompanyMember](https://info.idx.inc/hs-fs/hubfs/IA-CompanyMember.png?width=300&height=300&name=IA-CompanyMember.png)

![MRS\_logo\_resized-uai-516x361-1](https://info.idx.inc/hs-fs/hubfs/MRS_logo_resized-uai-516x361-1.png?width=442&height=238&name=MRS_logo_resized-uai-516x361-1.png)

![esomar corporate 2026](https://info.idx.inc/hs-fs/hubfs/esomar%20corporate%202026.png?width=587&height=100&name=esomar%20corporate%202026.png)

# Areas of insight expertise

### Xpert.Store

**Shopper, Shelf, Pack & Category Design**

Answer your in-store performance questions with purpose-built modules.

- Packaging Design
- Pack & Shelf Visibility
- Range & Assortment
- Category & Shelf Layout
- In-Store Navigation
- Path-to-Purchase
- Behavioral Eye Tracking Decoding

### Xpert.Com

**E-Shopper, Web Pages & Content Design**

Answer your digital performance questions with prupose-built modules.

- Web Page Effectiveness
- Enhanced Content
- Digital Asset Performance
- Digital Path-to-Purchase
- AEO / SEO Visibility
- Path-to-Purchase
- Behavioral Eye Tracking Decoding

### Xpert.Asset

**Brand & Communication Design**

How your brand really lands. Helps brands to be properly understood and VALUED.

- Brand & Image Perception
- Logo & Visual Identity
- Advertising & Comms
- Emotional Resonance
- Campaign Performance
- Becnhmarking
- Behavioral Eye Tracking Decoding

## About IDX

### 25+ years helping companies be properly understood and valued.

We are a global digital communications and marketing company, delivering frictionless service to 1,600+ organizations worldwide.

Since 2000, we've provided communications solutions to 4000+ clients, with 400+ experts delivering precise, impactful strategies across industries and sectors.

![Screenshot 2026-10-15 at 4.34.04 PM](https://info.idx.inc/hubfs/Screenshot%202026-10-15%20at%204.34.04%20PM.png "Screenshot 2026-10-15 at 4.34.04 PM")

[![IDX-white](https://info.idx.inc/hubfs/IDX-white.svg "IDX-white")](https://idx.inc)

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